Link: The re-emergence of rum → November 18, 2014 by Kevin Upthegrove A brief overview of the rise and fall and rise of rum. While bartenders and rum aficionados look for such complexity, bar guests often look for sweetness. Unsweetened rum is often too harsh for tasting straight. Simo’s reply was that, “‘Ooh, that’s smooth’ is the worst tasting note ever” for it favors the bland and inoffensive. More flavor, for example, can be generated with longer, slower ferments, fermenting with dunder from prior batches, and fermenting to lower ABVs. The higher the alcohol content in the ferment, the more heads that get carried over; lower alcohol content is cleaner since the yeast are “less drunk” and produce fewer off flavors since they are less stressed.