Don Q is doing a little re-branding.

“The previous logo had a literal depiction of Don Quixote, looking a little sad, sitting on top of a relatively decent wordmark that felt more like a corporate wordmark than a party-starting alcoholic drink. Giving the boot to Mr. Quixote, the new logo focuses on the “Q” and grows a leafy, floral crest around it. It’s a little bit random but it’s kind of pretty and well done, with the thickness of “DON” matching that of the crest and bigger flowers while the “Q” sits comfortably in the wider bottom. More importantly, the logo fits on the bottle much better. (And look! Sad Quixote is on the new neck foil.)”